Supreme Group Acquires Clarity Quest Marketing

Learn more

Leading Agencies Join Forces to Offer the World’s First Full Marketing Stack to Life Sciences and Healthcare Technology Companies.

Supreme Optimization, part of Supreme Group, and backed by growth-oriented private equity firm Trinity Hunt Partners, Trinity Hunt Partners, is pleased to announce its acquisition of Connecticut-based marketing agency Clarity Quest Marketing. As a leading life sciences-focused digital agency, Supreme provides its clients with best-in-class paid advertising, SEO, content, and website development services. Clarity Quest brings complementary offerings, including public relations, marketing strategy, branding, and messaging services, along with extensive experience in a related vertical – healthcare technology.

“We are very excited to partner with Clarity Quest to broaden our capabilities and industry expertise,” said Sheldon Zhai, Supreme’s founder and CEO. “Our clients will benefit greatly from the all-encompassing suite of services and a highly differentiated team of strategists that the combined agency will offer, giving them the best possible opportunity to achieve their marketing goals.”    

Together, Supreme and Clarity Quest will offer a comprehensive lineup of lead generation capabilities through their branded Marketing Tower of Power™ – a proven methodology for growing the pipeline of business-to-business life sciences and healthcare technology brands.

“Combining innovative marketing services with technical acumen, the Clarity Quest team eagerly joins Supreme Optimization to become a premier life sciences and healthcare technology-focused digital agency in the US, “ said Clarity Quest’s founder and president, Christine Slocumb. “As healthcare IT technology, biotechnology, and medical device advances converge, our collaborative efforts will allow us to solve the most complex marketing and communications challenges our clients face.”In the immediate term following the acquisition, Clarity Quest will continue to operate under its existing brand.

In the immediate term following the acquisition, Clarity Quest will continue to operate under its existing brand.

About Supreme Optimization

Supreme Optimization is a digital marketing agency exclusively focused on the life sciences industry. Founded in 2015, the company serves the rapidly transforming life sciences sector by providing industry-specific digital marketing services, including web development and design, digital strategy, paid advertising, and social media. Supreme’s Ph.D.-level scientific strategists and professionally trained marketers help life sciences companies accelerate growth through digital transformation. For more information, visit

About Clarity Quest Marketing

Clarity Quest offers inspired marketing to health IT, medical device, and biotech innovators so they can positively affect patient outcomes and health system efficiencies. The tech-fluent agency offers go-to-market plans, branding, digital marketing, content, web development, and public relations. The agency has twice been named Agency of the Year by Healthcare and IT Marketing Community (HITMC) and is a Chief Marketer Top 200 Agency of 2023. Founded in 2001, Clarity Quest has offices in Groton, CT, and Ann Arbor, MI. Visit for more information.

About Trinity Hunt Partners

Trinity Hunt Partners is a growth-oriented private equity firm with over $1.7 billion of assets under management focused on building leading business, healthcare, and consumer services companies. Trinity Hunt has earned a reputation for providing the strategic, operational, and financial capabilities needed to take entrepreneurial services companies to the next level. For more information, visit