Supreme Optimization, part of Supreme Group, and backed by growth-oriented private equity firm Trinity Hunt Partners, Trinity Hunt Partners, is pleased to announce its acquisition of Connecticut-based marketing agency Clarity Quest Marketing. As a leading life sciences-focused digital agency, Supreme provides its clients with best-in-class paid advertising, SEO, content, and website development services. Clarity Quest brings complementary offerings, including public relations, marketing strategy, branding, and messaging services, along with extensive experience in a related vertical – healthcare technology.

“We are very excited to partner with Clarity Quest to broaden our capabilities and industry expertise,” said Sheldon Zhai, Supreme’s founder and CEO. “Our clients will benefit greatly from the all-encompassing suite of services and a highly differentiated team of strategists that the combined agency will offer, giving them the best possible opportunity to achieve their marketing goals.”    

Together, Supreme and Clarity Quest will offer a comprehensive lineup of lead generation capabilities through their branded Marketing Tower of Power™ – a proven methodology for growing the pipeline of business-to-business life sciences and healthcare technology brands.

“Combining innovative marketing services with technical acumen, the Clarity Quest team eagerly joins Supreme Optimization to become a premier life sciences and healthcare technology-focused digital agency in the US, “ said Clarity Quest’s founder and president, Christine Slocumb. “As healthcare IT technology, biotechnology, and medical device advances converge, our collaborative efforts will allow us to solve the most complex marketing and communications challenges our clients face.”In the immediate term following the acquisition, Clarity Quest will continue to operate under its existing brand.

In the immediate term following the acquisition, Clarity Quest will continue to operate under its existing brand.